AUSTRALIAN financial services giant HSBC has unveiled a new initiative aimed at helping birds find their new homes.
Key points:HSBC is launching a new website to help chimney fans find their way homeSource:HSB chief executive John QuigleyHamburg-based Chirpschurch, the largest bird-breeding company in Germany, says its aim is to provide more than 1 million birds with a place to go.
The company says it is aiming to help the birds find homes for the winter and beyond.
It launched its website on Tuesday and said it had more than 3.5 million chimney-fans in Germany and around 500,000 in other countries.HSB’s chief executive, John Quiggley, said the project was a step forward for the birds.
“We are trying to reach as many people as possible,” Mr Quigleysaid.
“The first priority is the birds.”
He said the company’s approach was to help birds find new homes and provide the bird with information about their local areas and potential sites.
“When the birds go to find a new home they want to be able to know where they can go to get help,” Mr Qiggley said.
“So we want to make sure they know what to expect in the first week or so and where they should be going.”HSBC has already given birds more than $1 million through its Help for Birds program, which has helped about 1.2 million birds in the UK and Germany.
It is also helping to find new sites for other bird species, such as kiwis, egrets, starlings and geese.
“If we can get people to make their homes more accessible to birds, we can have more birds and better outcomes for all,” Mr Sehle said.HSBC aims to get around 1 million chimneys out of the ground each year, with more than 80% of its work funded through the Help for the Birds program.